Physician Heal Thyself

This morning I received an email; not an unusual or particularly exciting event in itself: I do receive a lot of emails!  

However, this one got my attention, for all the wrong reasons!

Had I not known the sender I would have deleted the message based on the subject line which started ‘Please Guys (& Gals) _sic.

Which I consider to be at best patronising, at worse downright offensive!  By the way my partner, a female, was very offended at being

a) not one of the guys,

and

b) being an afterthought in brackets.

The body of the message continued in the same vein.  

Here are some of the words from the body of the email:-

Embarrassing, unprofessional, selfish, stupid, irresponsible

These words were being directed at me, the reader, to convince me that I should do business with this group as they are the experts and true professionals in their sphere of activity.

I know and understand what these guys do; it’s something in the finance sector.

 I can only assume they are panicking and are desperate for business if they believe that being rude, offensive and patronising is the way to get my business!

There could, of course, be another issue here. The author of the email may well indeed be ‘red hot’ at whatever he and his colleagues do in the financial sector; but I do wonder about their marketing, communication and selling skills; perhaps they should take their own advice and consult a (professional ) expert to  avoid....

Embarrassing, unprofessional, selfish, stupid and irresponsible

....interaction with potential clients!

Just a thought.

Phil E

By the way if you need help from a professional why not visit the Business Adviser Forum